WHY

UNLIFE is an invite-only gathering of the nations top businessmen, influencers, misfits and entrepreneurs, all trying to kick a little dent into history.

Come join 30 hand selected ruckus-makers for a weekend designed to amplify, disrupt, inspire, and build community.

This is an intimate group event - You will speak up and be heard, you will be surrounded by people eager to learn and to share what they've learned in a completely unfiltered and raw setting.

We'll start Friday night and end Sunday around noon. This 3 day leadership retreat is intentionally designed for aggressive personalities with a desire to build intentional community, disrupt the status quo, and have real life changing impact through their work.

UNLIFE was started because In 2013, for the Summer marketing campaign for RUCKUS, we thew a series of 3 Pool Parties in conjunction with RedBull. They were amazing. Thousands of people came, there was free food, drinks, national headlining acts for music, but at the end of the third party, we were driving away and had one of the most honest conversations as a brand we have ever had...

We simply said "FOR WHAT?!"

Don't get us wrong, they were great parties, and we the brand got a ton of "impressions" (whatever that means), but at the end of it all, we were left feeling extremely empty, and honestly, kind of worthless.

We had raised a ton of money and thrown some huge parties. That was it.

We weren't helping anyone, we weren't building DEEP or MEANINGFUL relationships or community. We were simply arranging convenient and shallow entertainment, nothing more. We knew that as a brand, as a company, and as responsible business owners and leaders, we had to develop something more. We had to develop something that actually meant something.

At the core of what RUCKUS is, we want to only be about 2 things:
1) Bringing hope and confidence into a broken world.
2) Building Community.

So - we switched our Summer marketing campaign the following year on its head (honestly, that's probably giving ourselves too much credit, it was more of an experiment than anything). We set out to grow DEEP within our community and clientele, not WIDE.

We thought; What would happen - if instead of growing shallow with 3 thousand people, we brought together some of the best leaders, trendsetters, and ruckusmakers we know and grow DEEP with only 30 people. A Manhattan Project of the new age.

And with that, the Ruckus UNLIFE Retreat was born.

One part Leadership, Two parts Courage, all parts Ruckus... The future of culture development, community, and a voice of people who are fed up with the statues quo -

Welcome to the UNLIFE.

Only 30 total slots available. Apply for 2017 NOW!

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If there is one thing I would recommend to aspiring Marketers, Entrepreneurs, or anyone wanting to have real lasting impact through their work - It would be to attend the UNLIFE Retreat. Its truly a MUST-GO experience.
— JR Galardi - C.V.O. Wienerschnitzel